[Dollar] Green Capitalism?: Starbucks, Oprah, and Educational Access in a Cup of Organic Chai


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I just left Seattle the morning of May 9 2014. While at the SEATAC airport, I spotted this advertisement. This is what I thought when I first saw the photo:

Once again, buying objects as a way towards social Justice, within a capitalist moral economy, seems contradictory. As if all you need to do is ‘buy’ your way into a cleaner conscious, through the site of Starbucks; an entity that sources ingredients from largely global South regions through methods that are mostly not fair trade.

So, Starbucks, tell me this: how does one extrapolate resources from certain regions of the world in an unethical manner, and then put up campaigns above that ensure patrons that whenever they buy this Oprah approved product, it goes towards creating better educational access for vulnerable populations? Am I missing something here?

Only 10 percent of the coffee Starbucks sells is Fair Trade Certified. As the largest buyer of coffee beans in the world, it seems like they should probably be trying a lot harder. After all, I am pretty sure that the people working under unequal conditions to harvest coffee beans for Starbucks most likely do not have educational opportunities that allow their communities to thrive, as well as not be so dependent on “green” capitalism.

Just my two cents. Below is my latest project (2017-2018)

 

Despite having brown skin and being a “melanated peoples”, I burn in the sun in approximately 5 minutes. It can be as ‘cool’ as 69 degrees Fahrenheit and I will burn…My mother used to always joke, “You would have made a horrible field slave”, which kind of makes perfect sense. She has always enjoyed calling me an Oreo since I was a tween. Oreo was then promoted to the affectionate label of Oreo Double Stuff by the time I had graduated from high school in 1994 and I had been accepted into a gazillion PWIs like Smith College, Tufts University, Bryn Mawr, and Dartmouth College.  I vividly remember when I first discovered the Four Seasons when I was 14 years old. I asked my mother if she could buy it for me on CD. Boy was she elated that I was inquiring about the Four Seasons…. Except she thought that I misspoke and that I must have meant the Black Motown group The Four Tops (Yes, I meant some music composed by a dead white Italian man). #blackcardrejected #notauthenticallyblack

How did I get from being a white cream filled dark sandwich cookie with two left feet and an unhealthy obsession with Anton Vivaldi’s Four Seasons to being told I’m uber ‘articulate’ and ‘non-threatening’ in post-racial vegan venues? I could tell this story from so many vantage points. I thought long and hard about it, writing draft after draft, dropping some heavy critical theory sh$t from Angela Davis, to Frantz Fanon, to Charles Mills. But every time I tried to do this, it just wouldn’t work out. Critical theory takes deep concentration, plenty of sleep, and mental acuity….

…which is hella blown out of the water when you’ve got 4 damn kids– a 6 month old, a 3 year old, a 5 year old (the middle one with a damn freaking attitude and a propensity for sticking her hand in the monkey jar) and an 8 year old who continuously interrupt your prophetic destiny to be a  scholar with such greatness and [can’t think of an intelligent word because my 5 year old just came outside screaming and running towards me, naked, holding a bowl of Cheerios] that would make Sara Ahmed’s rumination on phenomenology and post-colonialism look like simple nursery school rhymes. #badphenomenologyjokes

-Dr. A. Breeze Harper. Draft from her upcoming book Black. Mama. Scholar: On Black Feminism, Food Ethics, and Toddler Tantrums in a ‘Post-Racial’ Era (2018).

In a delightful and humorous, yet deeply critical talk, Dr. A. Breeze Harper will ruminate on the past 12 years of her activism and scholarship as well as read excerpts from her upcoming book Black. Mama. Scholar: On Black Feminism, Food Ethics, and Toddler Tantrums in a ‘Post-Racial’ Era (formerly titled Recipes for Racial Tension Headaches).

This is a fundraising event for the Sistah Vegan Project. Register for the Live Lecture with Q&A below.Ticket OptionsGold (Receive Signed Sistah Vegan Book) $70.00 USDRegular $30.00 USDStudent/Discount $15.00 USD

contact her at bookbreezeharper@gmail.com .